Blog

Notes on editing, post-production, and working with video.

• How much does video editing cost? It's almost always the first question. What actually moves the price, why the length of the video tells you little, and how to get a quote that matches what you'll receive.
• Hiring a freelance video editor in Portugal How working with a freelance editor in Portugal works, what to check before you hire one, and when a freelancer makes more sense than a production company.
• AI can make the shots. It can't make the video Almost every day someone gets in touch after trying to make their video with AI. Where it stalls, where it helps, and why a good ad is more than footage that looks real.
• What to send me so the first cut is close Most of what slows an edit down is decided before the files are opened. What to send, what to send originals of, and what you don't need to find at all.
• One campaign, every platform: commission it all at once A campaign that runs on several platforms works better commissioned as one job. Why separate commissions drift, and the formats that get forgotten in the brief.